Ezmio Beauty (formerly Esmio Australia) was founded by four visionary female entrepreneurs: Nicolle Khattar El-Rassy, Saryne Lagudi, Rochele Hanna Politis, and Jazmin Hanna Oluklu. Our mission is to simplify women's lives with our easy-to-apply, long-lasting gel polish.

The name "Esmio," meaning "it's mine" in Spanish, reflects our belief that every product you purchase from esmioaustralia.com should feel uniquely yours.

At Esmio Australia, we've always been dedicated to providing exceptional, high-quality nail products that empower our customers to feel confident and beautiful. As we continue to grow and refine our brand, we're excited to announce our transformation to Ezmio Beauty. This change reflects our commitment to evolving with you while still focusing on the hands and nails you love. Our new name represents a fresh, streamlined identity that aligns with our ongoing passion for providing professional-grade, innovative nail care solutions.