PAPmusic: from the virtual world to the real world.
Originally created as a feature film, PAPmusic is a creative universe born from the fusion of Pop Art, Pop Music and Prêt-à-Porter, reinterpreted through animation, storytelling and contemporary culture.
Within PAPmusic – Animation for Fashion, an animated musical comedy that explores the fashion system through irony, visual storytelling and pop culture, characters, symbols and imaginative worlds come to life and now step beyond the screen to become a real fashion collection.
Vibrant colors, surreal atmospheres, PAPlove and unapologetic creativity shape a project that brings into fashion what was originally born in cinema.
Because sometimes the most interesting ideas are not born on the runway.
They are born from a story.