<p>At Primary, we believe you deserve more. More choice, more focus, more comfort, more care.</p><p><br></p><p>Our lingerette offers the space to build a closet of exceptional undergarments with intent. Exclusively sourced – locally and abroad – our sharply curated range of lingerie caters to all women at differing stages of life.</p><p><br></p><p>From daily wear to the most special of occasions, we invite you to experience personalised service, designed to guide you to your perfect fit.</p><p><br></p><p>Founded by Samantha Harrison.</p>