Sweaty Betty is a premium British activewear brand founded in London in 1998, known for blending high-performance technical fabrics with bold, fashion-forward design. Created by Tamara Hill-Norton to redefine women’s workout wear, the brand empowers women through stylish, sculpting pieces that perform just as well in the gym as they do in daily life. With a cult following for its signature leggings and a focus on community, confidence and movement, Sweaty Betty has grown into a global lifestyle brand—now officially available in Australia.