Iris Smit is Australia's beauty innovation queen, having erupted onto the small business scene in 2018 with her game-changing winged eyeliner stamp as featured on Shark Tank Australia. Within ​a few short months, this genius product was generating ​hundreds of thousands of dollars revenue every month and had stockist requests from some of Australia's biggest beauty retailers. After the success of her winged eyeliner stamp, Iris released a range of beauty tools to her loyal customer following, including a makeup eraser pen and 2-in-1 eyeliner and lash adhesive pen under the brand name The Quick Flick.

Most recently, The Quick Flick has expanded into the evolving 'skinscreen' category, with the launch of two SPF 50+ skincare products in late 2021 and bodycare in 2023 and 2024. With her innovative beauty solutions loved worldwide, The Quick Flick brand is now available in Australia, New Zealand, United States, United Kingdom, Germany and the United Arab Emirates.