In a world where "Who's A Good Dog" isn't just a question, but a declaration, a brand emerges to celebrate the true character of our Dogs. "WAGD" stands for "Who's A Good Dog" and it's here to change the way we think about those little legends that share our lives.

We're on a mission to revolutionise the way we understand and care for our hairy faced homies. All dogs are Good Dogs.

At WAGD, we worship Dog every day.

WAGD isn't just another "Hey babes, we love dogs, buy our cute gear" brand. We're different. Designed by a professional dog trainer, we know Dogs and have a simple mission:

Fashionable and Functional Kit: All products are designed by a professional dog trainer. 

Rebranding the Good Dog: On behalf of all the Good Dogs, WAGD is taking it back.

Kind Training Methods: At WAGD, we prioritise ethics over ego. 

But WAGD goes beyond just products. Our WAGD Academy will provide valuable training tips and resources to help you and your dog level up your training game.

WAGD is more than just a brand; it's a Good Dog Revolution. Join us in celebrating the sniffer,  the drooler and the amateur landscaper.  Respecting all their quirks, and 100% Dog-ness.